How to Write a Mission Statement That Doesn’t Suck

Published on aug 08, 2014 by Sebastiaan

I want to show you why most mission statements are so terrible.
Let’s say you founded a pizza parlor. And your first idea for a mission statement is something like this: “Our mission is to serve the tastiest damn pizza in Wake County.” That’s pretty good. If I worked for you, I could get excited about that. Now here’s how it will go off the rails.

Category Tag



no comment

Add your comment

Your email address will not be published.