Make the Best of What You’ve Got

1698
Published on aug 08, 2014 by Jillian Friedman

Instead of just going through the motions on your next project, look for the hidden opportunities you already have. On The Creative Influence, graphic designer Michael Bierut challenges us to look for opportunities in even the most dull assignments. He speaks about his mentor, designer Massimo Vignelli, when he was asked to sort through the chaos of the New York subway signage during the 1960s. He remembers thinking:

Does that sound like an exciting job to you? I wanted to design record covers for rock bands and this is signs for the subway, what the heck? But Massimo understood that every assignment like that had within it the opportunity to do something of consequence. So imagine that, for many people when you sort of say, “what is New York to you?” Sometimes what they picture is standing on a subway platform under a sign that says ‘Uptown 456.’

As Bierut learned, “every single opportunity has the potential to be something that might have some impact on peoples’ daily lives for years to come.”

[via]

Category Tag

Comments

comments

no comment

Add your comment

Your email address will not be published.